Dell is tackling e-waste by offering free shipping labels to anyone who wants to recycle their own.

The only problem is, hardly anyone knows about it. So we used real e-waste to spread the word.

 


A recycled ad to help recycle e-waste.

We turned real customer e-waste into a QR code that helps collect even more—by linking to a free shipping label.

 
 

Even our old radio ads got a second life.